Earlier in the year we dyed up some Superhero Genes colourways. These were sold to raise funds for Genetic Disorders UK.
The names for these colours come from my lovely friend Scully, and are inspired by her brother Adam who died earlier this year. Scully and her mum have asked that money raised from this yarn goes to Jeans for Genes Day.
Jeans for Genes Day is the annual fundraising campaign for Genetic Disorders UK, the national charity that supports individuals and families affected by a genetic disorder.
Monies raised on Jeans for Genes Day fund the work of the charity and provide grants to organisations for projects that aim to transform the lives of children with genetic disorders.
We’ve now added two new options to the lineup – Superhero Genes Splodge and Superhero Genes Rainbow mini skeins.
We’ll be donating 50% of the purchase price of these yarns to Genetic Disorders UK. The remaining 50% covers the yarn costs, VAT, tax and dye costs. In turn that means we can make more of these yarns available and hopefully raise more money for this charity.
If you love seeing money go to good causes then it gets even better – until midnight on Friday we’re donating 50% of all sales to charity as part of our White Friday plan (which is that Black Friday discounts aren’t for us, and we’d sooner give money to Refuge and the Trussell Trust).
That 50% will be on all sales across the website – so clubs, yarns, show samples, bags – and even everything already discounted on the sale page. We’ll be donating 50% of the proceeds of the Superhero yarns too – which means that every penny we take for them goes to charity. That feels like the perfect Black Friday antidote.
The yarns shown above will be available from 1900 this evening – so if you click on the link before then you won’t see them. Pop back at 1900 and they’ll be available to purchase.